Arrived quickly. Setup was easy, though it took me a second to twig that 'Press and hold the "Brand" key' meant hold the name of the corresponding TV brand - not a single 'brand' button.
The remote works perfectly, but the only flaw is there's no 'TV guide' button so we can't access the TV schedule to see what's on across the channels. Our TV is at least 10 years old though, if not a bit more, so potentially this wouldn't be a problem if you have a smart TV as it has buttons for smart features.